Kogan Mobile NZ — Daily Sales Report

Total Plans

602 +38.4%

LY: 435

Top-Up + Vouchers Bought

Excludes voucher redemptions: 103 (LY 104)

Top-Up Plans (ADYEN)

525 +31.6%

LY: 399

TY New: 36 · Existing: 489

LY New: 26 · Existing: 373

Vouchers Bought

77 +113.9%

LY: 36

TY NZ$6,720.00 gross

LY NZ$1,445.00 gross

Gross Sales (Inc GST)

NZ$23,936 +79.3%

LY: NZ$13,353

TY: TopUp NZ$17,216.10 + Voucher NZ$6,720.00

Excludes voucher redemptions: NZ$11,199.00 (LY NZ$10,505.00)

Top-Up Plans New vs Existing · Doughnut (Yesterday)

Combines Top-Up plans + Vouchers Bought N/E (est.) per Step 4b. Voucher Bought N/E split is derived from redemption ratios.

Top-Up Plans by N/E · Vouchers Bought (Yesterday)

Top-Up Plans split New/Existing · Vouchers Bought shown as a separate bar (no native N/E split at point of sale).

Voucher Plans Bought (Yesterday): Total only

Counted in Total Plans and Gross Sales. Source: fct_kogan_mobile_nz_voucher_sales_latest.

Voucher Plans Redeemed (Yesterday): New vs Existing — Total

Already counted at point of sale (Vouchers Bought). Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity — Yesterday (Top 12)

Yesterday Headline Numbers — TY vs LY: Thursday, 07 May 2026 vs Wednesday, 07 May 2025

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	525	399	+31.6%
New (Top-Up)	36	26	+38.5%
Existing (Top-Up)	489	373	+31.1%
Vouchers Bought	77	36	+113.9%
New (Voucher Bought) - count (est.)	38	24	+58.3%
New (Voucher Bought) - gross (est.)	NZ$3,110.69	NZ$790.27	+293.6%
Existing (Voucher Bought) - count (est.)	39	12	+225.0%
Existing (Voucher Bought) - gross (est.)	NZ$3,609.31	NZ$654.73	+451.3%
TOTAL PLANS	602	435	+38.4%
Top-Up Sales (Inc GST)	NZ$17,216.10	NZ$11,908.19	+44.6%
Voucher Sales (Inc GST)	NZ$6,720.00	NZ$1,445.00	+365.1%
GROSS SALES (Inc GST)	NZ$23,936.10	NZ$13,353.19	+79.3%
Voucher Plans Redeemed (excluded)	103	104	-1.0%
Redeemed New / Existing	51 / 52	69 / 35	—
Voucher Redemption Value (excluded)	NZ$11,199.00	NZ$10,505.00	+6.6%

Vouchers Bought has no native New/Existing split (the buyer is not yet linked to a mobile at point of sale). The N/E count split is derived from the redemption-count N/E ratio; the N/E gross split is derived from the redemption-$ N/E ratio for the same period. Use as approximations only.

Total Plans MTD

4,213 +33.8%

LY: 3,149

Top-Up + Vouchers Bought

Excludes voucher redemptions: 648 (LY 679)

Top-Up Plans (ADYEN) MTD

3,666 +27.4%

LY: 2,877

TY New: 252 · Existing: 3,414

LY New: 204 · Existing: 2,673

Vouchers Bought MTD

547 +101.1%

LY: 272

TY NZ$48,359.00 gross

LY NZ$11,305.00 gross

Gross Sales (Inc GST) MTD

NZ$170,577 +71.7%

LY: NZ$99,338

TY: TopUp NZ$122,218.33 + Voucher NZ$48,359.00

Excludes voucher redemptions: NZ$78,786.00 (LY NZ$69,835.00)

Plans Composition: TY vs LY (MTD)

Top-Up split New/Existing (actual). Vouchers Bought N/E split (est.) — derived from redemption ratios.

Gross Sales (Inc GST) MTD: TY vs LY

Source: rpt_kogan_mobile_nz_daily_metrics.TotalSales. Excludes voucher redemptions.

Voucher Plans Bought MTD: New vs Existing — Gross $ (TY vs LY)

TY 547 (NZ$48,359) · LY 272 (NZ$11,305) · YoY count +101.1% · N/E split derived from redemption-$ ratio for the same period (estimate).

Voucher Plans Redeemed MTD: New vs Existing — Total (TY vs LY)

Already counted at point of sale. Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity — MTD (Top 15, TY vs LY)

MTD Headline Numbers — TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	3,666	2,877	+27.4%
New (Top-Up)	252	204	+23.5%
Existing (Top-Up)	3,414	2,673	+27.7%
Vouchers Bought	547	272	+101.1%
New (Voucher Bought) - count (est.)	256	193	+32.6%
New (Voucher Bought) - gross (est.)	NZ$20,175.40	NZ$7,191.31	+180.5%
Existing (Voucher Bought) - count (est.)	291	79	+268.4%
Existing (Voucher Bought) - gross (est.)	NZ$28,183.60	NZ$4,113.69	+585.1%
TOTAL PLANS	4,213	3,149	+33.8%
Top-Up Sales (Inc GST)	NZ$122,218.33	NZ$88,032.86	+38.8%
Voucher Sales (Inc GST)	NZ$48,359.00	NZ$11,305.00	+327.8%
GROSS SALES (Inc GST)	NZ$170,577.33	NZ$99,337.86	+71.7%
Voucher Plans Redeemed (excluded)	648	679	-4.6%
Redeemed New / Existing	303 / 345	481 / 198	—
Voucher Redemption Value (excluded)	NZ$78,786.00	NZ$69,835.00	+12.8%

All Plans MTD: TY vs LY (sortable)

Plan	TY Plans	LY Plans	TY Gross (NZ$ Inc GST)

Total Plans FYTD

225,649 +16.3%

LY: 193,944

Top-Up + Vouchers Bought

Excludes voucher redemptions: 73,127 (LY 59,615)

Top-Up Plans (ADYEN) FYTD

151,003 +17.2%

LY: 128,792

TY New: 10,203 · Existing: 140,800

LY New: 8,921 · Existing: 119,871

Vouchers Bought FYTD

74,646 +14.6%

LY: 65,152

TY NZ$11,503,710.00 gross

LY NZ$9,772,964.00 gross

Gross Sales (Inc GST) FYTD

NZ$17.64M +18.8%

LY: NZ$14.86M

TY: TopUp NZ$6,141,153.59 + Voucher NZ$11,503,710.00

Excludes voucher redemptions: NZ$11,419,900.00 (LY NZ$9,169,949.00)

Plans Composition: TY vs LY (FYTD)

Top-Up split New/Existing (actual). Vouchers Bought N/E split (est.) — derived from redemption ratios.

Gross Sales (Inc GST) FYTD: TY vs LY

Source: rpt_kogan_mobile_nz_daily_metrics.TotalSales. Excludes voucher redemptions.

Voucher Plans Bought FYTD: New vs Existing — Gross $ (TY vs LY)

TY 74,646 (NZ$11.50M) · LY 65,152 (NZ$9.77M) · YoY count +14.6% · N/E split derived from redemption-$ ratio for the same period (estimate).

Voucher Plans Redeemed FYTD: New vs Existing — Total (TY vs LY)

Already counted at point of sale. Excluded from Total Plans and Gross Sales. Matches Looker dashboard 169.

Top Plans by Activity — FYTD (Top 15, TY vs LY)

FYTD Headline Numbers — TY vs LY

Metric	TY	LY	YoY
Top-Up Plans (ADYEN)	151,003	128,792	+17.2%
New (Top-Up)	10,203	8,921	+14.4%
Existing (Top-Up)	140,800	119,871	+17.5%
Vouchers Bought	74,646	65,152	+14.6%
New (Voucher Bought) - count (est.)	31,634	36,584	-13.5%
New (Voucher Bought) - gross (est.)	NZ$4,494,201.50	NZ$5,015,591.05	-10.4%
Existing (Voucher Bought) - count (est.)	43,012	28,568	+50.6%
Existing (Voucher Bought) - gross (est.)	NZ$7,009,508.50	NZ$4,757,372.95	+47.3%
TOTAL PLANS	225,649	193,944	+16.3%
Top-Up Sales (Inc GST)	NZ$6,141,153.59	NZ$5,083,378.29	+20.8%
Voucher Sales (Inc GST)	NZ$11,503,710.00	NZ$9,772,964.00	+17.7%
GROSS SALES (Inc GST)	NZ$17,644,863.59	NZ$14,856,342.29	+18.8%
Voucher Plans Redeemed (excluded)	73,127	59,615	+22.7%
Redeemed New / Existing	30,991 / 42,136	33,472 / 26,143	—
Voucher Redemption Value (excluded)	NZ$11,419,900.00	NZ$9,169,949.00	+24.5%

All Plans FYTD: TY vs LY (sortable)

Plan	TY Plans	LY Plans	TY Gross (NZ$ Inc GST)

Executive Summary — Yesterday (07 May 2026)

Strong day across the board. Total Plans 602 (+38.4% YoY), Gross Sales (Inc GST) NZ$23,936 (+79.3% YoY) — well ahead of the same Thursday last year. Both Top-Up Plans (525, +31.6%) and Vouchers Bought (77, +113.9%) contributed. Voucher Sales jumped 365% YoY off a weak base.

Going Well

Vouchers Bought running hot: Yesterday +113.9% YoY, MTD +101.1% YoY, FYTD +14.6% YoY — momentum building heading into mid-year.
Gross Sales MTD +71.7% YoY: NZ$170,577 vs NZ$99,338. Topup component +38.8% YoY plus a 327% lift in voucher sales.
Top-Up plans +27.4% MTD YoY (3,666 vs 2,877) with New customer mix expanding (+23.5% YoY).
Active customer base 73,997 (yesterday snapshot) — up materially from 62,883 EOM May-2025 (+17.7% YoY).

Needs Attention

FYTD Voucher Redemptions outpacing Bought: Redeemed +22.7% YoY (73,127 vs 59,615) while Bought only +14.6% — suggests prior-year voucher inventory is being drawn down faster than refilled. Watch the lag.
FYTD New (Voucher Bought) est. -13.5% YoY: Existing customers driving voucher growth; new-customer voucher acquisition softer than last year. Worth investigating channel mix on Kogan NZ / Dick Smith NZ.
MTD Voucher redemptions skewing Existing: 345 Existing vs 303 New (TY) — flips LY pattern (198 Existing, 481 New). May indicate slower new-customer onboarding through vouchers in the first week of May.
Port-INs MTD -82% YoY (126 vs 685): Deep drop in mobile number ports. Spec'd MTD only — could be a timing artefact (large LY week) but worth monitoring.

Footnotes

Total Plans = Top-Up (Adyen) + Vouchers Bought. Gross Sales = TopupSales + VoucherSales (NZD inc GST). Voucher redemptions tracked separately and excluded from both totals to avoid double counting (a voucher's value is booked when sold, not when redeemed).

Active Plans & Customers — Trends

Total Active Customers (Monthly EOM, last 25 + Yesterday)

Total Active Customers (Quarterly EOQ + Yesterday)

Active 365-Day Plans (Monthly EOM)

Active 30/31-Day & Monthly Plans (Monthly EOM)

Monthly Revenue (NZD Inc GST) — Last 36 Months: Auto-Renew (Top-Up) + Vouchers

Source: production_rpt_verticals.rpt_kogan_mobile_nz_daily_metrics. Auto-Renew (Top-Up) = column TopupSales; Voucher = column VoucherSales. Total here matches the report's Gross Sales (Inc GST) definition (excludes voucher redemptions). Most recent month is partial (truncated to YESTERDAY).

Month	Auto-Renew (Top-Up)	Voucher Sales	Total (Gross Sales Inc GST)

ARPU TTM Monthly (NZD Inc GST)

ARPU TTM = (sum of last 12 months revenue) / (avg of 13 EOM active-customer snapshots) / 12. Source: fct_kogan_mobile_nz_payments_captured (State='CAPTURED'; column Created/TotalPrice) + rpt_kogan_mobile_nz_active_plan_totals. Revenue is GST-inclusive NZD.

New Customer Activations (Distinct mobile numbers, MIN ReportDate per month)

Monthly Activations (~36 months)

Quarterly Activations (calendar)

Source: fct_kogan_mobile_nz_plans distinct KmnzMobileNumber first-seen per month. Earliest month edge-effect dropped. Current month/quarter is partial.

Source: rpt_kogan_mobile_nz_plans.KmnzPortedInProvider — the carrier the customer ported FROM. Port-OUT data is NOT currently tracked for NZ (no equivalent of the AU table fct_kogan_mobile_au_exits.GainingCarrier). See the Port-OUT section at the bottom of this tab for context.

Port-Ins Yesterday

10 -91.5%

LY: 115

Top provider TY: Spark / One NZ (4 each)

Top provider LY: One NZ (42)

Port-Ins MTD

131 -80.9%

LY: 685

Top provider TY: One NZ (42)

Top provider LY: One NZ (234)

Port-Ins FYTD

22,510 -58.5%

LY: 54,253

Top provider TY: One NZ (7,410)

Top provider LY: One NZ (18,285)

Port-Ins Lifetime

271,294

Top provider: One NZ (80,684)

Excludes records with blank/unknown provider

Port-Ins by Previous Provider (Lifetime)

Monthly Port-Ins by Previous Provider (last 24 months)

Port-Ins MTD: TY vs LY by Previous Provider

Port-Ins FYTD: TY vs LY by Previous Provider

Port-Ins MTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY

Port-Ins FYTD by Previous Provider (TY vs LY)

Previous Provider	TY	LY	YoY

Port-OUT (carriers customers leave Kogan Mobile NZ for)

This data is not currently tracked in the NZ data warehouse. The Australian operation has it (fct_kogan_mobile_au_exits.GainingCarrier) but there is no equivalent NZ table or column. Adding port-out tracking would require the NZ telecom vendor feed to expose losing/gaining carrier on deactivation events; raise with the data engineering team.